Q 1. Watch the video on consumer behavior. 2. Understanding when, where, and how people buy is very important when it comes to developing successful marketing strategies. This is the study of consumer behavior —how people make buying decisions. So, what drives purchasing decisions from your readings and experience? Give examples and support your arguments with research. 3. What are the main differences between how consumers purchase and how businesses purchase? Are there overlaps? And who do you think buys more online, businesses or consumers?
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